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Keywords: Cognitive dissonance
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (6): 856–872.
Published: 29 May 2026
..., code, and details on materials are available at OSF: Link to the cited article . 10 10 2025 17 01 2026 03 04 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Adolescence Cognitive dissonance Impulsive buying...
Includes: Supplementary data
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (4): 406–426.
Published: 19 April 2023
.... impulsive buying) is not always associated with negative emotions among customers (i.e. postpurchase cognitive dissonance), others suggest that impulsive buying is directly associated with cognitive dissonance. This paper aims to investigate and understand the key antecedents of online impulsive buying...
