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Keywords: Cognitive dissonance
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Journal Articles
Associations of influencer marketing in adolescent followers: from product desires to conflict
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers 1–17.
Published: 29 May 2026
... Limited 2026 Emerald Publishing Limited Licensed re-use rights only Adolescence Cognitive dissonance Impulsive buying Influencer marketing Opinion leader Parasocial relationship Regret Stress Teenager Wishful identification Bundesministerium für Umwelt, Naturschutz, nukleare...
Includes: Supplementary data
Journal Articles
An investigation of the nexus between online impulsive buying and cognitive dissonance among Gen Z shoppers: Are female shoppers different?
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (4): 406–426.
Published: 19 April 2023
.... impulsive buying) is not always associated with negative emotions among customers (i.e. postpurchase cognitive dissonance), others suggest that impulsive buying is directly associated with cognitive dissonance. This paper aims to investigate and understand the key antecedents of online impulsive buying...
