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Keywords: Collectivism
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Journal Articles
Gen Z consumers’ fair trade purchase intention in an emerging collectivist market: an empirical investigation
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (3): 256–280.
Published: 07 October 2025
... in this paper. 05 08 2024 22 01 2025 24 03 2025 13 05 2025 14 09 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Fair trade Generation Z Theory of planned behavior Collectivism Value-Belief-Norm theory Emerging...
Journal Articles
Danish and Chinese adolescents' perceptions of healthy eating and attitudes toward regulatory measures
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (3): 216–228.
Published: 30 August 2011
... involve popular characters in the youth's media culture, as well as adopting child and youth‐related appeals, such as play, fun, adventure, humor, or fantasy (Matthews, 2007). © Emerald Group Publishing Limited 2011 Health promotion Intervention Surveys Individual perception Collectivism...
