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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2007) 8 (4): 269–277.
Published: 27 November 2007
...Sudas Roy; Paromita Goswami Purpose The purpose of this paper is to attempt to understand the frequent clothing purchase behavior of undergraduate urban college‐goers of India aged 18‐23 years and empirically prove the value‐psychographic traits‐clothing (VPC) purchase behavior hierarchy...
