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Keywords: Commitment
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (3): 229–242.
Published: 30 August 2011
... view is constructed on relationship elements of trust, commitment and the surrounding networks. Findings The research provides an insight into the young consumers' purchasing behaviour towards web sites from different countries and concludes how and why this is similar to or different from...
