...-term stakeholder trust. For instance, organisations should adopt transparent, targeted communication using interactive sustainability dashboards and storytelling campaigns that showcase measurable achievements. Originality/value This study addresses a critical yet underexplored aspect of CSR...

... adult Food marketing Food advertising Health Digital Communication Power CIHR Project REF#183736 Food marketing is big business. An estimated $14bn is spent annually on food, beverage and restaurant advertising in the USA alone (“Food Marketing”, 2017), with market research firms...

... interactions that contribute to intergenerational brand transfer. The interactions could be classified according to one of the five IGBI dimensions: communication, recommendation, observed behavior, good impression and co-shopping with parents. Practical implications IGBI recognizes the relevance...

...Cheng Lu Wang; Kim‐Choy Chung; David K. Holdsworth; Yongqiang Li; Kim‐Shyan Fam Purpose The purpose of this paper is to investigate how Chinese cultural values influence “Little Emperors'” choice of study destination; and their preferred communication sources for university choice. Design...

...A. Al‐Zu'bi; G. Crowther; G. Worsdale Purpose Based on father‐child dyadic responses, this paper is aimed at revising and validating the scales of fathers' communication structures, identifying Jordanian fathers' communication structures and patterns. Design/methodology/approach Based on two...

...Elizabeth Thomson Discusses a research project which focuses on how decisions are made, rather than on who makes them, and in particular on the communication involved when all members of a family participate in buying a product; the family is the most important consumer buying unit in society...

... this process; they are role models, and communicate about purchases and consumption; co‐shopping and concept‐orientation are two aspects of this, as are the influence of the child and the amount of communication. Outlines the changes in family structure, including the increase in one‐parent families headed...

... suggests it is possible to win the support of schools and advertisers, whilst benefiting and appealing to the fickle teenage audience. This paper describes how the School‐Cards™ scheme was developed, from concept to implementation, analyses postcards' effectiveness as a communication tool and suggests...

...Jon Cousins Children see the internet as ‘their’ medium: email is ‘their’ communications channel. As more and more children get their own email address, it becomes an attractive (and relatively economical) means for brands to keep in touch with them. But a lot of damage can be done by using...