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Keywords: Communication effects
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Journal Articles
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (2): 167–179.
Published: 07 June 2013
... qualitative approach to generate insights of this target groups that are grounded empirically. © Emerald Group Publishing Limited 2013 Communication effects Brand image Adolescents Hong Kong Focus group studies Young adults Advertising Celebrities Joey Yung was very busy...
