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Keywords: Communication processes
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Journal Articles
Gender portrayal in food and beverage advertisements in Hong Kong: a content analytic study
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2008) 9 (4): 297–307.
Published: 21 November 2008
... to examine stereotypes in their respective countries. Studies today still follow essentially the same content‐coding categories (Furnham and Paltzer, 2008 ; Neto and Pinto, 1998). Food products Advertising Communication processes Hong Kong Gender © Emerald Group Publishing Limited 2008...
