...) that takes account of potential communication transfer in a cluttered communication environment and which tries to bridge the aforementioned gap. © Emerald Group Publishing Limited 2006 Communication technologies Lifestyles Young adults POWER GRPS Interactivity plus innovative research equals...

... to have information/communication technology at home and particularly at the workplace. This means that the middle class parents are much more likely to be net-savvy and so able to support their children in this respect. Although we found many young people from lower socio-economic backgrounds who were...

... and consumers of new technology products and services. © Emerald Group Publishing Limited 2006 Communication technologies Lifestyles Young adults Market segmentation INTERACTIVE KIDS Interactive kids, passive parents Sheena Horgan, co-founder of Kids Inc, a business and brand consultancy...