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Keywords: Complaints
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Journal Articles
Looking to the Future — UK and European Legislation on Advertising to Children
Available to Purchase
International Journal of Advertising and Marketing to Children (1999) 1 (2): 125–134.
Published: 01 February 1999
... and discusses key terms such as ‘pester power’ and ‘taste and decency’. The paper then presents a series of figures detailing real life examples of complaints to a selection of advert types. The paper then concludes with an examination of how the future of children's advertising may proceed in the future...
