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Keywords: Compulsive app downloading
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (6): 665–686.
Published: 15 April 2024
...Nadia Jimenez; Sonia San Martin; Paula Rodríguez-Torrico Purpose This study aims to focus on how smartphone addiction impacts young consumer behavior related to mobile technology (i.e. the compulsive app downloading tendency). After a thorough literature review and following the risk...
Includes: Supplementary data
