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Keywords: Conceptual framework
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Journal Articles
The emergence of virtual influencers: a shift in the influencer marketing paradigm
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (4): 468–484.
Published: 10 May 2023
... (Marwick, 2018 ; Djafarova and Rushworth, 2017). Brand managers leverage the large follower base of both influencers to increase brand awareness and purchase intentions (Breves et al., 2019). Virtual influencer Influencer marketing Social media CGI Millennials Conceptual framework...
Journal Articles
Influences in children's materialism: a conceptual framework
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Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (4): 297–311.
Published: 15 November 2013
...Juan Francisco Dávila; Mònica Casabayó Purpose – This paper aims to answer two questions: According to research carried out in the last decades, what are the factors that influence materialism in children? And, can these factors be classified in a comprehensive conceptual framework? Design...
