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Keywords: Concern for privacy
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (2): 207–226.
Published: 16 January 2025
... apps. The study further reveals that autonomous behaviour motivates Millennials to use online dating apps, overriding their concerns for privacy and security. Furthermore, the results indicate that trust fully mediates the relationship between concern for privacy, perceived security and continued usage...
