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Keywords: Conspicuous consumption
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Journal Articles
Exploring Gen-Z consumers’ preference for specialty coffee in the socio-cultural context of Taiwan
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Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (3): 368–382.
Published: 09 January 2024
...-cultural contexts and economic indicators (e.g. willingness to pay) that underpin the consumption behaviour of the Gen-Z generational cohort, in emerging markets such as Taiwan. Conspicuous consumption Willingness to pay Cross-cultural differences Consumer behaviour Coffee is one...
