.... Practical implications This study holds much importance to the marketers of recycled clothing as it provides useful insights for formulating the appropriate promotional strategies. The study also contributes to the consumer behavior literature by addressing the existing research gap. Originality/value...

... brand policies, has established with the consumer, that is to say, through a customer-based approach (Aaker, 1996). These elements demonstrate the existence of a continuous relationship between brand and buyer; each of them requires investments to be created and, if it is not maintained, is destined...

...Wang Hongjun This paper seeks to provide the international reader with an insight into the mind of the young consumer from Singapore, one of the vibrant hubs of youth consumerism in Asia. This paper combines observations derived, informal interviews with peers as well as self experience...

... are in head‐to‐head competition with many of China's major producers and retailers for a share of this market. Consequently, information about the children's market in China is needed. China Children Consumer Marketing © MCB UP Limited 2000 Chinese Children's Consumer Behaviour: A Review...