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Keywords: Consumer–robot interaction
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (3): 420–440.
Published: 14 April 2025
... robots. Originality/value To the best of the authors’ knowledge, this research is the first to investigate the antecedents of both co-creation and consumer wellbeing in an actual fieldwork setting. Yet, the literature has not explored these crucial relationships in consumer–robot interactions...
