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Keywords: Consumer−firm relationships
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 274–297.
Published: 21 November 2025
... and consumer−firm relationships? Q2. How does consumer engagement on social media and social commerce interactivity influence relationship strength? Q3. What is the impact of personality traits on social commerce interactivity and co-production? The study makes both...
