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1-2 of 2
Keywords: Consumer Education
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Journal Articles
International Journal of Advertising and Marketing to Children (2000) 2 (1): 25–30.
Published: 01 February 2000
... their minds’ and examine whether they have fully taken on the marketing concept or are really manipulating the minds of their customers. © MCB UP Limited 2000 Consumer Education Marketing Ethics Exploitation or Socialisation? Keywords: Consumer Education, Marketing Ethics Advertising...
Journal Articles
International Journal of Advertising and Marketing to Children (1999) 1 (2): 141–145.
Published: 01 February 1999
... — which have been used by organisations to penetrate the schools market. © MCB UP Limited 1999 Consumer Education Good Practice Guidelines Implementation Marketing to Children & Parents Through Schools Keywords: Consumer Education, Good Practice Guidelines, Implementation Marketing...
