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Keywords: Consumer ambivalence
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (2): 185–198.
Published: 10 July 2018
... annoyance with parents’ rowing, relational overload and parents’ occasional lack of attention to children, for example through parental use of mobile phones during holiday togetherness. Consumer ambivalence is argued to be triggered by an interplay between internal emotional struggles and external social...

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