Skip to Main Content
Keywords: Consumer disengagement
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (2): 155–170.
Published: 08 October 2019
...Long Thang Van Nguyen; Rajkishore Nayak; Jerry Watkins; Phuong Ngoc Duy Nguyen Purpose This paper aims to identify and discuss selected reasons for social media disengagement (SMD). Drawing upon two-factor theory, it is argued that the determinants of consumer disengagement may be different from...

or Create an Account

Close Modal
Close Modal