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Keywords: Consumer disengagement
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Journal Articles
Drivers of social media disengagement: a study of young consumers in Vietnam
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (2): 155–170.
Published: 08 October 2019
...Long Thang Van Nguyen; Rajkishore Nayak; Jerry Watkins; Phuong Ngoc Duy Nguyen Purpose This paper aims to identify and discuss selected reasons for social media disengagement (SMD). Drawing upon two-factor theory, it is argued that the determinants of consumer disengagement may be different from...
