... for analysis. Findings The results revealed that the effect of emotional CSR proximity on consumer engagement in virtual CSR was much stronger than that of cognitive CSR proximity. In addition, desensitization may occur between emotional CSR proximity and consumer engagement among consumers with higher...

..., young consumers represent an important segment, as they have a high lifetime value, thereby requiring special attention. This study aims to identify and examine individual and social factors that can foster young consumer’s engagement for halal products. Design/methodology/approach An inductive...

... those that enable consumer engagement. Accordingly, extrinsic factors of social media experiences (SMEs), subjective norms (SN), perceived anonymity (PA) and perceived credibility (PC) trigger previously engaged consumers to terminate their interactions with the brand on social media. Design...

...Ami Mitinkumar Shah Purpose The purpose of this study is to understand how young consumers engage in the multi-category context. To that end, engagement on the focal product (dating platforms) and the other product (matrimony platforms) were studied. The objective is to find an answer...

... framework on which future research and development by skilled researchers and practitioners can be based. Social media Social comparison Contest design Consumer engagement Social value creation Youth marketing Social networking sites Young consumers With the widespread proliferation and usage...