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Keywords: Consumer ethics
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2017) 18 (4): 329–347.
Published: 20 November 2017
... in 2012, 2013, 2014 and 2016, resulting in 1,702 young respondents in total. Findings The results show that consumer ethics remain constant across time. Therefore, without intervention, individuals’ ethical behavior will remain unchanged. The results also indicate that Millennials understand...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2017) 18 (1): 94–114.
Published: 18 April 2017
...”, “questionable action” and “downloading” are more unethical than Thai youths do. The relationship between gender and consumer ethics is not consistent in Indonesia and Thailand. Female youths in Indonesia tended to be more ethical in four out of seven dimensions of Consumer Ethics Scales than their counterparts...
