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Journal Articles

Consumer buying behavior, sense of security and basic economic knowledge among young consumers with ASD-Asperger syndrome: an exploratory study

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Bożena Frączek, Katarzyna Plutecka, Anna Gagat-Matuła, Anna Czyż
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (4): 578–596.
https://doi.org/10.1108/YC-09-2020-1214
Published: 26 May 2021
...; Valkenburg and Vroone, 2004). Bożena Frączek can be contacted at: b.fraczek@ue.katowice.pl 26 09 2020 06 11 2020 29 12 2020 26 02 2021 08 03 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Consumer knowledge...
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Journal Articles

Does knowing overcome wanting? The impact of consumer knowledge and materialism upon credit card selection with young consumers

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Jakob Cakarnis, Steve Peter D'Alessandro
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2015) 16 (1): 50–70.
https://doi.org/10.1108/YC-01-2014-00418
Published: 20 April 2015
.../approach – This study uses survey research and partial least squares to investigate credit card behaviors of students versus young professionals. Findings – In a comparative study of young professionals and students, it was found that consumer knowledge, as expected, leads to better consumer...
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