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Keywords: Consumer minimalism
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (9): 107–129.
Published: 13 October 2026
...Andrea Lučić; Marija Ježovit; Piotr Bialowolski Purpose Consumer minimalism has emerged as a promising pathway towards sustainable consumption, yet little is known about how minimalist orientations can be actively fostered among adolescents, a developmental stage during which consumption values...
