... of the CC BY 4.0 licence. Mobile health Innovation adoption Consumer perception UX/UI design Computer-mediated communication Mobile health applications (apps) have transformed how individuals manage health by providing accessible, data-driven tools to monitor diet, exercise, mental health...

... by Google and Samsung. Being the top brand in Forbes list Apple also fulfills its responsibility toward the environment and recognizes young consumers’ perception accurately. Google is also contending with the same strategy and succeed in achieving a sustainable brand image. Samsung despite at number seven...

... ; Chan and Ng, 2013a). Qualitative study Advertising effect Gender roles Consumer perception Self-socialization theory (Arnett, 1995 ; Tobin et al., 2010) is viewed as a conceptual framework for explaining children’s and adolescents’ information processing related to gender...