.... It is much more fun. (girl, age 9) Consumer perceptions Private tutoring Qualitative method Growth mindset Visual methodology Education services beyond normal schooling in Chinese society represent a huge consumer market. The Chinese culture puts much emphasis on education and considers...

... in consumers’ lives). Luis F. Martinez can be contacted at: luis.martinez@novasbe.pt 17 06 2022 16 10 2022 16 01 2023 27 02 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Qualitative methods Consumer perceptions Online...

... and academics alike need to understand consumers’ perceptions of the ethics of gamification. This paper aims to explore and provide preliminary evidence on young consumers’ perceptions of gamification and the ethics involved in these strategies used by firms. Design/methodology/approach The authors...

... growth in the past few years (The Economist, 2016). The number of credit cards issued by Chinese banks has increased from 140 million in 2008 to 455 million in 2014 (www.statista.com/statistics/450048/total-number-of-credit-cards-in-china/). Qualitative methods Service quality Consumer...

...@hkbu.edu.hk © Emerald Group Publishing Limited 2014 China Advertising effect Consumer perceptions Experimental design Gender roles Many previous studies paid attention to the audiences’ responses to the advertisements portraying female images. The results indicated that the audience...