... the intelligent child’s friends saying “Don’t get close to her.” Figure 1 Drawing 1: (caption on the left) this is an intelligent child; (caption on the right) this is a child of average intelligence Consumer perceptions Private tutoring Qualitative method Growth mindset Visual methodology...

... towards rental fashion platforms. Qualitative methods Consumer perceptions Online media Other media and children Sharing economy Rental fashion platforms Climate change is an indispensable issue of today’s society. Without industries and consumer behavior changing rapidly...

... and academics alike need to understand consumers’ perceptions of the ethics of gamification. This paper aims to explore and provide preliminary evidence on young consumers’ perceptions of gamification and the ethics involved in these strategies used by firms. Design/methodology/approach The authors...

... growth in the past few years (The Economist, 2016). The number of credit cards issued by Chinese banks has increased from 140 million in 2008 to 455 million in 2014 (www.statista.com/statistics/450048/total-number-of-credit-cards-in-china/). Qualitative methods Service quality Consumer...

...@hkbu.edu.hk © Emerald Group Publishing Limited 2014 China Advertising effect Consumer perceptions Experimental design Gender roles Many previous studies paid attention to the audiences’ responses to the advertisements portraying female images. The results indicated that the audience...