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Keywords: Consumer risk
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (1): 79–88.
Published: 08 March 2013
.... Risk Purchase intentions New parents Expectant parents Adopting parents Consumer risk Purchasing Having a child is far more complex than the physical process of conception (Clarke, 2004). Preparing for a new arrival is one of the most anxiety‐inducing experiences in a parent's life...
