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Keywords: Consumer self-perception
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers 1–22.
Published: 28 August 2026
... consumers’ self-perception and social comparison? RQ2. In what ways do fashion brand representations, such as youthful imagery and social media endorsement content, shape Gen Z females’ perceptions of appearance and consumption preferences? RQ3. How do Gen Z female consumers...
