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Keywords: Consumer values
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (4): 498–527.
Published: 03 March 2026
... sustainable consumption behavior. Findings The study demonstrates a strong link between consumer values and the reasons for using sustainable products, which significantly influence attitudes toward these eco-friendly options. In addition, intuitions emerged as a key factor affecting consumer attitudes...
