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1-4 of 4
Keywords: Consumerism
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Journal Articles
Influences in children's materialism: a conceptual framework
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (4): 297–311.
Published: 15 November 2013
... at: juanfrancisco.davila@esade.edu © Emerald Group Publishing Limited 2013 Consumerism Children Materialism Conceptual framework The former scales were designed for use with adults, but their appropriateness for use with children is highly debatable. First, personality traits and values...
Journal Articles
What makes me cool? Estonian tweens' interpretative repertoires
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2009) 10 (4): 329–341.
Published: 20 November 2009
... as “cool”. However, a certain degree of social desirability constitutes the value of these texts, revealing what Estonian tweens consider to be norms and shared beliefs. Practical implications The paper addresses the prominent place consumerism occupies in tweens' everyday life. It opens up the world...
Journal Articles
Material world: attitudes towards toys in China
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2005) 6 (1): 54–65.
Published: 01 January 2005
... and for marketing campaigns. Children (age roups) China Consumerism Attitude surveys TOYS Material world: attitudes towards toys in China Kara Chan, Hong Kong Baptist University, presents the results of research into the concept of materialism among Chinese children. Chan explains her study in the context...
Journal Articles
Materialism among Chinese children in Hong Kong
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International Journal of Advertising and Marketing to Children (2003) 4 (4): 47–61.
Published: 01 September 2003
... groups) China Hong Kong Consumerism Materialism in children Materialism among Chinese children in Hong Kong Kara Chan, Hong Kong Baptist University How materialistic are children? And do their attitudes to possessions change as they grow older? In this article, Kara Chan discusses the factors...
