Keywords: Consumers’ attitudes towards cereal consumption
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Marketing cereal to the generation Z cohort: what are the key drivers that stimulate consumer behavioural intentions in South Africa?

Eugine Tafadzwa Maziriri, Brighton Nyagadza, Brian Mabuyana, Tarisai Fritz Rukuni, Miston Mapuranga
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (5): 615–648.
https://doi.org/10.1108/YC-10-2022-1625
Published: 07 July 2023
... Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Health consciousness Consumers’ attitudes towards cereal consumption Hedonic eating values Perceived nutrition of cereals Utilitarian eating values In recent years, there has been a growing trend suggesting...
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