... publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Motherhood Extended self Self-representation Consumption Childhood Children’s fashion Children’s clothing Social media Sharenting Purchase requests Online media Other...

...Rungsaran Wongprawmas; Vilma Xhakollari; Roberta Spadoni; Britta Renner; Maurizio Canavari Purpose This paper aims to examine the effect of a food-inspired multimedia intervention on children’s fruits and vegetables (F&V) consumption in a real-life setting during lunch. Design Children...

...Ann-Marie Kennedy; Martin K.J. Waiguny; Maree Alice Lockie Purpose This paper seeks to explore the functions of Christmas mythemes for children’s consumption culture development. In addition, the purpose of this study is to provide an insight on the development of Central European Children...

... consumers of cosmetics. Vít Hinčica can be contacted at: vit.hincica@vse.cz 22 11 2020 22 01 2021 04 04 2021 05 04 2021 06 04 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only China Consumption Businesses...

... at an unacceptable social and environmental cost. Given these increasing demands, radical changes to present practices of production and consumption are needed to enable a sustainable future. Design/methodology/approach To address this the projective technique of backcasting was used in a pilot study to explore...

... focusing of children’s perspectives and practices, this study contributes both to childhood studies and consumption studies. It also contributes to insight into how young children in the Japanese preschool experience consumer culture in a specific socio-cultural environment and how they construct peer...

...Henna Syrjälä; Hanna Leipämaa-Leskinen; Pirjo Laaksonen Purpose – This paper aims to show how social needs – the need for integration and need for distinctiveness – guide Finnish young adults’ mundane consumption behaviors. Design/methodology/approach – The study draws on literature...

... to capture children’s voices. The children were asked to take photographs around the theme of “football in my life” and these served as interview prompts when talking to friendship pairs. Findings – Football played a central role in children’s lives in terms of interest, activity and consumption...

... and a photo elicitation exercise. Findings – This paper highlights the anxiety the young women experienced around their ability (or lack thereof) to participate in practices of childrearing consumption and details how the young women strived to provide well for their children despite their limited...

... the everyday activity of shopping for groceries and the meanings it has change with new motherhood and what sustainability implications might this have? In this context, this paper provides a novel addition to research on new mothers and consumption. DeVault’s (1991 , p. 59) rich ethnography...

... of new mothers in Western societies. Design/methodology/approach – Based on a five-year study of motherhood in the UK, the paper focusses on women’s relationship to the marketing and consumption of everyday maternity and baby products made available to them through readership of pregnancy magazines...

... that they can use material goods to become more popular and accepted, they may be highly vulnerable to the internalisation of materialistic values. In order to more deeply understand the meaning of consumption in children's peer relationships, there is a need to gain more knowledge of the extent to which...

... one, offering actionable realities based on the inextricable intertwining of their consumption practices and lived experiences. Social implications Rather than view children as socio‐cultural non‐descripts who are of interest to marketers purely for their ability to be located along a continuum...

... implications This study implies that children's ability to fit into the peer group seems to be more important than the need to express individuality. Thus, it may be a challenge for social marketers, teachers, parents, and others to address children's consumption behavior as a factor strongly influenced...

.../implications This article has not critically reviewed each specific investigation in the field, but focused on the spread of aggregated Scandinavian research on tweens as consumers. Practical implications A more composite picture of consumption patterns among Scandinavian tweens is provided, which may...

... it provides a new aspect on fun food consumption. © Emerald Group Publishing Limited 2010 Consumption Nutrition Ethnography Sociology Consuming fun food in childhood is not a recent development in Europe. Indeed, historians have shown how such food has long figured among the foods...

... cannot be directly applied to food products, and differentiates “playful” from “fun” by considering the intensity of the social interaction being developed through the food product or food consumption situation. Therefore, playful consumption needs to be approached through the concepts of emotions...

...Sarah Penman; Lisa S. McNeill Purpose The purpose of this paper is to explore consumption habits of the young adult market, as they leave home and enter into a world of personal fiscal responsibility. Prior research in this area is limited; however those studies, which have focused on young adult...