... models, factors that influence South African Generation Z consumers’ consumption intention of local and global sustainable fashion brands. Design/methodology/approach An online questionnaire survey was used to collect data from 504 Generation Z consumers who buy local and global sustainable fashion...

...Muhammad Nur Amier Zanzaizman; Siti Nur Syazaratul Syafiqah Sheikh Mohamed Safri; Muhammad Safuan Abdul Latip Purpose The purpose of this study is to identify the consumption intention of Baba Nyonya Peranakan ethnic food among the youth generation by examining the effect of media influence...