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Keywords: Corporate complaint handling
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2016) 17 (4): 299–320.
Published: 21 November 2016
... with the corporate complaint handling process. Over one-third of the companies in the sample did not even bother to respond to children’s legitimate complaints, despite the fact that each child specifically asked the company to write back. Those firms which did were more likely to respond with a letter only than...
