...Yalım Özdinç Purpose This study aims to examine the nonidentical impacts of identical panel information that discloses cosmetic ingredients by their English (i.e. low jargon; e.g. vitamin E) versus scientific names (i.e. high jargon; tocopherol instead) presented in short versus crowded panel...

...Vít Hinčica; Hana Řezanková; Jingyi Qi Purpose The aim of the paper is to explore how Chinese consumers perceive the quality of cosmetics products and if the Chinese youth differs in the perception from older generations. The paper fills the current research gap in revealing which intrinsic...

... of the conflicting expectations derived directly from the experience of growing up as a Little Emperor. It translates these insights into practical recommendations for various aspects of marketing and advertising cosmetic products in China, thus allowing multinationals to build successful marketing campaigns...