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Keywords: Country reputation
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Journal Articles
First impressions for a new generation: the role of smart airports in building China’s reputation among young international travelers
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (4): 563–589.
Published: 27 February 2026
... social media sharing behavior and, ultimately, their perceptions of China’s country reputation and destination image. Design/methodology/approach The study collected survey data from 462 young international travelers who had recent experience in major Chinese airports. The conceptual model was tested...
