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Keywords: Credibility of online reviews
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (2): 137–153.
Published: 01 October 2019
..., thereby engaging them with the e-commerce portals. Thus, we filled the gap by understanding the impact of the two aspects of online reviews – credibility of online reviews and perceived usefulness of those reviews – on the adoption of the reviews and online customer trust, which ultimately leads...
