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Keywords: Culture dimension
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (4): 483–506.
Published: 26 March 2024
... to purchase. Limitations include simple sample scopes and single-product stimuli. Practical implications This research highlights the importance of cultural dimensions in shaping young consumers’ responses to negative publicity. Marketers worldwide should consider cultural influence and develop specific...
