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Keywords: Customer citizenship behavior
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (2): 165–178.
Published: 23 August 2021
... their environmental and product attitudes, and subsequently their citizenship behaviour as well as intention to re-patronage. The mediating effect of customer citizenship behaviour (CCB) is also assessed. Design/methodology/approach The instrument was developed by adapting measurement from the past studies. Using...
