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Keywords: Customer citizenship behaviour
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (2): 332–351.
Published: 24 January 2025
... customer citizenship behaviour. Design/methodology/approach Using a purposive sampling approach, an onsite survey was administered to Thai Gen Z customers in consuming cannabis-infused foods and/or beverages. Subsequently, the sample consisted of 330 respondents. Partial least squares structural...
