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Keywords: Customer relations
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (1): 45–61.
Published: 09 March 2012
... communications Celebrity endorsement Branding Customer relations Generation Y consumers are becoming a very important segment in today's market because of their large size, their current significant amount of spending power and their potential for huge amounts of future spending power (Wolburg...
