Keywords: Customer satisfaction
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Journal Articles
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (4): 555–569.
Published: 25 April 2022
... similar products in the same district (Tofugear, 2018). In addition to customer satisfaction, recent literature pointed out that the experience with retail brand was important in explaining consumers’ choice of a particular brand (Wang et al., 2017). Brand experience was defined as subjective...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2007) 8 (2): 108–116.
Published: 19 June 2007
... The study combines tweens, mobile phones, and customer satisfaction and loyalty theory. Findings on this combination have not been published previously. However, the combination is important due to the growing mobile phone penetration among tweens and the fast development of mobile phones...

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