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Keywords: Customer trust
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (2): 137–153.
Published: 01 October 2019
..., the purpose of this study is to develop a conceptual model of customer engagement, where credibility and usefulness of online reviews are found to trigger the adoption of reviews and customer trust that augments customer engagement. Design/methodology/approach A survey method design has been used...
