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Keywords: Data-driven personalization
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (2): 189–206.
Published: 28 November 2024
... factors affect young consumers’ acceptance of data-driven ad personalization practices, expanding the scope of research on data-driven personalized advertising and privacy. Wonsun Shin is the corresponding author and can be contacted at: wonsun.shin@unimelb.edu.au 12 06 2024 19 09 2024...
