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Keywords: Databases
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2006) 7 (2): 60–63.
Published: 01 March 2006
...Fiona Jenkins Reminds us that mobile phones are ubiquitous and a status symbol for young people, so that more traditional media are getting on the act: Emap publishes a number of teenage magazine brands that have mobile databases and regards mobile marketing as a valuable tool, since messages...
