Keywords: Deception
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (1): 91–108.
Published: 09 April 2020
... is highly deceptive. This finding is valuable for the improvement of advertising regulation, especially on non-commercial native advertising. Previous studies report consistent results that people often look at native advertising more than display ads and find native advertising more informative and less...

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