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1-14 of 14
Keywords: Decision making
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Journal Articles
Compulsive buying among young adults: a behavioural segmentation
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Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (1): 57–76.
Published: 10 January 2020
...Agata Maccarrone-Eaglen; Peter Schofield Purpose The purpose of this study is to re-examine the characteristics of compulsive buying behaviour (CBB) based on a new improved screener. The study analyses young compulsive buyer attitudes, decision-making, product preferences, the impact of credit...
Journal Articles
The influence of personality trait and demographics on financial decision making among Generation Y
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Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (3): 230–243.
Published: 23 August 2013
.... However, financial decision making is not always made in a rational manner. This study aims to investigate the influence of personality traits, genders and course majors on decision making dimensions of risk aversion, cognitive biases and socially responsible investing (SRI) criteria among Generation Y...
Journal Articles
Examining the role of various psychographic characteristics in apparel store selection: a study on Indian youth
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Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (2): 133–144.
Published: 14 June 2011
... understanding of customers and provides valuable guidelines to the modern marketer/retailer in designing the retail‐mix strategy in one of the fastest growing economies in the world. Consumer behaviour Decision making Young adults Clothing Emerging markets India © Emerald Group Publishing...
Journal Articles
Impact of the internet on teenagers' influence on family purchases
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Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (1): 27–38.
Published: 15 March 2011
... in decision making across the six subdecisions. Originality/value These results are important to academicians, researchers and practitioners because they show that the internet does act as a contemporary influence on consumer socialization of children and impacts the teenage child's participation...
Journal Articles
The dilemma of flavor and color in the choice of packaging by children
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Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (1): 82–90.
Published: 15 March 2011
..., it enhances the work on the impact of color on children's decision‐making process. From a methodological point of view, it adds to the range of experimental designs used to research the child target. This issue demonstrates the advertising function of the packaging, as well as its technical function...
Journal Articles
How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry
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Young Consumers: Insight and Ideas for Responsible Marketers (2010) 11 (1): 77–89.
Published: 16 March 2010
... the practitioner with information relevant to decision making on children's influence on parents buyer behavior in‐store. Outcomes of the study are also important when considering the future of children's food marketing and tackling the issue of childhood obesity. Originality/value The paper demonstrates...
Journal Articles
Children's influences on family decision making in Hong Kong
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Young Consumers: Insight and Ideas for Responsible Marketers (2009) 10 (2): 146–156.
Published: 12 June 2009
...Cheng Lu Wang; Tai Ming Wut; Ting‐Jui Chou Purpose Focus of previous research into family purchasing decisions has centred on the husband and wife. Children's influences on family decision making have increased in recent decades. The purpose of this paper is to investigate children's influences...
Journal Articles
Sibling effects on preteen children's perceived influence in purchase decisions
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Young Consumers: Insight and Ideas for Responsible Marketers (2007) 8 (4): 231–243.
Published: 27 November 2007
...Connie Batounis‐Ronner; James B. Hunt; Lynnea Mallalieu Purpose The present research aims to focus on sibling effects and birth order on preteen children's perceptions of influence in family purchase decision making. It also aims to examine the accuracy of children's perceived influence...
Journal Articles
Internet‐enabled youth and power in family decisions
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Young Consumers: Insight and Ideas for Responsible Marketers (2007) 8 (3): 177–183.
Published: 04 September 2007
... of this research is to build theory and not simply to provide empirical information, the research sacrifices sample representation of the sample in favor of control. The literature on family decision making is well established, and a number of factors have emerged which are understood to exert an influence...
Journal Articles
Children's influence on and participation in the family decision process during food buying
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Young Consumers: Insight and Ideas for Responsible Marketers (2007) 8 (3): 197–216.
Published: 04 September 2007
...Maria Kümpel Nørgaard; Karen Bruns; Pia Haudrup Christensen; Miguel Romero Mikkelsen Purpose The purpose of this paper is to contribute to studies of family decision making during food buying. In particular a theoretical framework is proposed for structuring future studies of family decision...
Journal Articles
Children as co‐decision makers in the family? The case of family holidays
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Young Consumers: Insight and Ideas for Responsible Marketers (2007) 8 (1): 19–28.
Published: 20 March 2007
...Malene Gram Purpose The aim of the article is to examine children's role in family purchase decision making with a particular focus on how much impact children are perceived to have and in what ways children impact family decision making concerning holidays. Design/methodology/approach...
Journal Articles
Adolescents’ influence on family decision‐making
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Young Consumers: Insight and Ideas for Responsible Marketers (2005) 6 (3): 68–78.
Published: 01 June 2005
...Hiral Chavda; Martin Haley; Chris Dunn Reports research on the degree to which UK adolescents feel they have an impact on decision making within their families, and the extent to which adolescents and parents agree or disagree with the adolescent’s perceived influence when purchasing products;most...
Journal Articles
Look who’s talking: family communication during purchase decisions
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International Journal of Advertising and Marketing to Children (2004) 5 (1): 23–33.
Published: 01 January 2004
..., and that parents and children often worked together rather than in opposition to each other, with the child focusing on the parent who was most interested in the product. © Emerald Group Publishing Limited 2003 Decision making Family Communication Purchasing Purchasing Scotland Family...
Journal Articles
Changing families, changing kids
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International Journal of Advertising and Marketing to Children (2003) 4 (1): 9–12.
Published: 01 January 2003
... for a consultancy to clients who are interested in communicating with children, and indicates some ways in which today’s parents communicate and cope with their children. © MCB UP Limited 2002 Children (age groups) Marketing Purchasing Decision making Family life Changing families, changing kids...
