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Keywords: Decision-making process
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Journal Articles
Which decision-making stages matter more? Influencer’s perceived credibility, sponsorship and moderating role of trust
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (6): 649–668.
Published: 04 July 2023
...Biljana Crnjak-Karanović; Ivana Kursan Milaković; Jelena Elez Purpose By acknowledging the importance of micro-influencers and all decision-making process stages, this study aims to explore the impact of perceived influencer’s credibility, impacted by the sponsorship absenteeism, on problem...
