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Keywords: Deodorants
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (1): 112–128.
Published: 03 August 2021
...Halimin Herjanto; Muslim Amin Purpose Deodorant, as a hygienic product, becomes a daily necessity product and has significant benefits to its users. Yet, the real motivation for consuming deodorant is not fully understood, and therefore, this study aims to join the extant literature...
