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Keywords: Digital consumer behaviour
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Journal Articles
Daniel Costa Pacheco, Ana Isabel Damião de Serpa Arruda Moniz, Suzana Nunes Caldeira, Osvaldo Dias Lopes da Silva
Young Consumers: Insight and Ideas for Responsible Marketers 1–23.
Published: 19 August 2026
... 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Impulse buying tendency Identity-based motivation Parasocial relationships Self-esteem Live shopping Digital consumer behaviour Generation Z FCT – Fundação para a Ciência e a Tecnologia...
