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Keywords: Digital marketing
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (4): 458–476.
Published: 01 January 2026
... Publishing Limited Licensed re-use rights only Personalization Privacy Digital marketing NCA Young consumers Among the strategies enabled by digital transformation, personalization has emerged as a particularly powerful tool for engaging contemporary consumers. Driven by consumer data...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (3): 352–366.
Published: 11 April 2023
...: Authors’ own work 02 08 2022 18 01 2023 10 03 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Food advertising Food marketing Digital marketing Instagram Teenager Visual style Visual techniques Visual analysis...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (2)
Published: 12 June 2019
... at: fransfolkvord@Gmail.com 13 12 2018 17 03 2019 24 03 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Advertising Childhood Digital marketing Consumer psychology Social media are a vital aspect of children’s and teenagers...
